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Journal Articles
Strategic Direction (2011) 27 (10)
Published: 20 September 2011
... industry, Internet marketing, Marketing models, Marketing philosophy, Marketing planning, Marketing strategy, Marketing theory, Organizations, Product information, Strategic marketing Advertising Advertising agencies Advertising control Advertising effectiveness Advertising media Brand management...
Journal Articles
Strategic Direction (2011) 27 (3)
Published: 15 February 2011
... © Emerald Group Publishing Limited 2011 --> Advertising Advertising effectiveness Advertising media Advertising research Brand management Computer software Internet marketing Marketing communications Marketing strategy Mobile telephones Product information Strategic...
Journal Articles
Strategic Direction (2004) 20 (11): 31–32.
Published: 01 December 2004
... processes and the introduction of best practices. As a result, PLM has started to deliver by allowing LTI’s engineers to focus on innovation, rather than data entry. © Emerald Group Publishing Limited 2004 Product development Product information Product innovation Product management CAD...
Journal Articles
Strategic Direction (2004) 20 (5): 31–33.
Published: 01 May 2004
... 2004 CAD Product design Product information Data communications Data integrity Few single issues present a more formidable impediment to effective innovation and rapid product development than the problem of effectively communicating and exchanging digital engineering data. Studies...

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