... implications. Replacing the component will affect: all products sharing the same product line; and relations between the company and the component supplier, due to the impact that change can have on how the firm controls its purchasing. Product platforms Common components Product...

... and places the articles in context. Findings – Designing products using shared platforms is increasingly perceived as an effective means of remaining competitive within an unpredictable business environment. Product platforms help enhance strategic flexibility and better position firms to respond...