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1-5 of 5
Keywords: Product positioning
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Journal Articles
Linking green business strategy with financial performance: Lessons from export manufacturing firms in Turkey
Available to Purchase
Journal:
Strategic Direction
Strategic Direction (2019) 35 (11): 30–32.
Published: 01 October 2019
... their employee community. To recognize the value of promoting a green image of the company through the use of reusable materials in order to add a sense of uniqueness to its product positioning, and of gaining the recognition of environmental certification for their products. To implement a concurrent...
Journal Articles
Journal:
Strategic Direction
Strategic Direction (2009) 25 (10)
Published: 18 September 2009
...J. Fernandez © Emerald Group Publishing Limited 2009 --> Marketing strategy Product positioning Recession United Kingdom Article Type: Abstracts From: Strategic Direction, Volume 25, Issue 10 Fernandez J. Marketing Week (UK), 26 February 2009, Start page...
Journal Articles
Journal:
Strategic Direction
Strategic Direction (2009) 25 (8)
Published: 19 June 2009
... into the ground – by maintaining a resolutely consistent brand proposition.Article type: Viewpoint ISSN: 0025-3650 Reference: 38AF662 Keywords: Banking, HSBC, Marketing strategy, Product positioning ...
Journal Articles
Smoothie operators: Can PepsiCo loosen Innocent's UK stranglehold?
Available to Purchase
Journal:
Strategic Direction
Strategic Direction (2008) 24 (9): 13–16.
Published: 22 August 2008
.... © Emerald Group Publishing Limited 2008 Health foods Product positioning Corporate social responsibility Back in 1908, PepsiCo proclaimed its cola drink as “delicious and healthful”. While hindsight suggests the second part of this slogan may have been decidedly questionable...
Journal Articles
An interview with Jean‐Marc Lehu: Interview by Sarah Powell
Available to Purchase
Journal:
Strategic Direction
Strategic Direction (2007) 23 (9): 28–31.
Published: 28 August 2007
... and increasing use of corporate websites in the delivery of entertaining interactive content designed to foster and maintain contact with consumers. Originality/value This paper provides an outline of product placement as an alternative to classic TV advertising. Advertising Product...
