Keywords: Production
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Journal Articles
Journal Articles
Strategic Direction (2023) 39 (1): 11–13.
Published: 21 December 2022
... and places the articles in context. Findings By optimizing production, sales, and marketing, companies will be more likely to find success in times of significant change and recover faster, if not profit. Originality/value The briefing saves busy executives, strategists and researchers hours...

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