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Keywords: Professionalization
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Journal Articles
Sponsorship management in multidivisional sports clubs
Available to Purchase
Journal:
Strategic Direction
Strategic Direction (2025) 41 (10): 33–36.
Published: 22 October 2025
... Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only Professionalization Sponsorship Sports marketing In the world of voluntary sports clubs (VSCs), sponsorship has become an essential lifeline. These clubs are often run by volunteers and community members...
