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Keywords: Profit maximization
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Journal Articles
Journal:
Strategic Direction
Strategic Direction (2008) 24 (7)
Published: 23 May 2008
...L. Murby © Emerald Group Publishing Limited 2008 --> Corporate strategy Customer information Management information Profit maximization Article Type: From: Strategic Direction, Volume 24, Issue 7. MurbyL. Financial Management (UK), February 2008, Start page...
Journal Articles
How to spot, and avoid, the “toxic” customer: … and hold on to clients who are just right for your firm
Available to Purchase
Journal:
Strategic Direction
Strategic Direction (2005) 21 (1): 25–27.
Published: 01 January 2005
... who are simply wrong for the company's market specialism. Firms therefore need to check their customer portfolios regularly and consider weeding out unsuitable customers. © Emerald Group Publishing Limited 2005 Customer profiling Customer relations Profit maximization The customer...
