Keywords: Promotional methods
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Journal Articles
Strategic Direction (2010) 26 (5)
Published: 20 April 2010
...J. Roberts © Emerald Group Publishing Limited 2010 --> Banks Expatriates Marketing strategy Promotional methods United Kingdom Article Type: Abstracts From: Strategic Direction, Volume 26, Issue 5 Roberts J. Marketing Week (UK), 12 November 2009, Vol...
Journal Articles
Strategic Direction (2010) 26 (5)
Published: 20 April 2010
...,Promotional methods, Strategic marketing, United Kingdom © Emerald Group Publishing Limited 2010 --> Marketing strategy Product management Promotional methods Strategic marketing United Kingdom ...
Journal Articles
Strategic Direction (2010) 26 (5)
Published: 20 April 2010
...J. Fernandez © Emerald Group Publishing Limited 2010 --> Brand management Marketing strategy Promotional methods Strategic marketing United Kingdom Article Type: Abstracts From: Strategic Direction, Volume 26, Issue 5 Fernandez J. Marketing Week (UK...
Journal Articles
Strategic Direction (2008) 24 (10): 24–26.
Published: 19 September 2008
... concept. They offered a range of entertainment from DJs, aiming to connect a positive and different experience with the brand. © Emerald Group Publishing Limited 2008 Brand image Promotional methods Brand management Marketing strategy Sales force Developing on the idea of appearing...

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