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Keywords: Promotions
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Journal Articles
Marketing by numbers: How Pizza Hut Korea evaluates promotional spending
Available to Purchase
Journal:
Strategic Direction
Strategic Direction (2013) 29 (2): 24–26.
Published: 11 January 2013
... percent respectively compared to the same period the previous year. At such a bargain price, new and old customers alike flocked to buy The Special. Even better was the fact that they continued to return after the promotion finished. The company's faith in this pizza's superior taste was clearly well...
Journal Articles
Embracing new media in Fiji: the way forward for social network marketing and communication strategies
Available to Purchase
Journal:
Strategic Direction
Strategic Direction (2012) 28 (4): 3–5.
Published: 16 March 2012
... format. © Emerald Group Publishing Limited 2012 Brand Communications Promotions Facebook Social Network Marketing Customers Fiji The marketing industry today is facing a massive challenge. The old traditional media channels used to market products and services and persuade...
