... The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy‐to‐digest format. © Emerald Group Publishing Limited 2010 Corporate strategy Design Prototypes Innovation...

... von Hippel, MIT, which found that many commercially important products are initially thought of and even prototyped by product users (lead users) rather than manufacturers. In recognising this, the lead user process can transform the difficult job of generating product and service “breakthroughs...