.... © 2025 Emerald Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only Purchase intention Brand trust Greenwashing Brand sustainability Non-deception Brand nature experience As consumers around the world grow more environmentally conscious, they also grow...

... by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format. Reference Hampton , S. , Matthews , A.L. and Coy , K. (2025), “ Unraveling the knot of consumer reviews: how stars and descriptions impact purchase intentions ”, Journal...

... hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format. © 2025 Emerald Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only Purchase intention Organic food Packaging novelty...

... and places the articles in context. Findings This paper identified the role that cause-related marketing strategies can have in influencing consumer purchase intention. Originality/value The briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very...

... and places the articles in context. Findings This paper identified green initiatives can influence consumer purchasing intentions and behavior. Originality/value The briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best, most pertinent...

... and places the articles in context. Findings This paper identified that after-sales services are vital in promoting purchase intention within consumers as well as leaving a favorable impression of the brand in their minds. Originality/value The briefing saves busy executives, strategists...

... to date has focused on service provision and found privacy concerns to be an additional issue. Hence, more studies are needed to gain a clearer picture of how offshoring might impact on customer views of quality and their purchase intention. This is deemed important given how consumers typically react...

... and places the articles in context. Findings A growing number of consumers of luxury goods are embracing the notion of sustainability. Marketing and practitioners can influence their purchase intention towards such products through approaches which focus on highlighting the three dimensions...

... and places the articles in context. Findings S-commerce is becoming a central facet to most organizations’ ability to compete online. Building trust and surface credibility is key to improving purchase intention. Originality/value The briefing saves busy executives, strategists and researchers hours...

...-use rights only Purchase intention Consumer engagement Word-of-mouth Esports videogames Faster internet connections and advances in computer graphics are among factors driving the exponential growth in videogaming over recent years. This activity continues to enjoy worldwide...

..., most pertinent information and presenting it in a condensed and easy-to-digest format. © Emerald Publishing Limited 2020 Emerald Publishing Limited Licensed re-use rights only Purchase intention Social media Brand attitude Fashion influencers Influencer marketing Attitudes toward...