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Keywords: Quality
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Journal Articles
Understanding consumer mistrust: Why is trust declining and what can marketers do about it?
Available to Purchase
Journal:
Strategic Direction
Strategic Direction (2009) 25 (9): 23–25.
Published: 21 August 2009
... quality; service quality declines; too many undifferentiated choices; and pseudo‐relationships. The existence of more cynical consumers is something that has evolved over time. It is highly unlikely that any one company can change the prevailing consumer cynicism. However...
Journal Articles
Journal:
Strategic Direction
Strategic Direction (2009) 25 (3)
Published: 13 February 2009
...N. Balasubramanian © Emerald Group Publishing Limited 2009 --> Innovation Learning Organizational performance Patents Quality Research and development Shareholder value analysis United States of America Article Type: Abstracts From: Strategic Direction, Volume 25...
Journal Articles
Quality counts: The Toyota blueprint for improvement and growth
Available to Purchase
Journal:
Strategic Direction
Strategic Direction (2008) 24 (4): 5–9.
Published: 21 March 2008
... and easy‐to‐digest format. Continuous improvement Quality Training Automotive industry Getting to the top in any walk of life is some achievement. Business is no exception. But far too many organizations that reach the summit believe that the hard part is over. How mistaken can...
Journal Articles
The improvement journey: an interview with Joe Goasdoué
Available to Purchase
Journal:
Strategic Direction
Strategic Direction (2006) 22 (7): 3–5.
Published: 01 July 2006
...Interview by Kim Foster Purpose The purpose of this article is to discover what the British Quality Foundation is, what they represent, and what they can offer UK businesses and organizations. Design/methodology/approach This interview of Joe Goasdoué, Chief Executive...
Journal Articles
Eliminating development queues: The hidden enemy of development
Available to Purchase
Journal:
Strategic Direction
Strategic Direction (2006) 22 (7): 33–35.
Published: 01 July 2006
..., as Reinertsen also stressed, cost is not the only negative effect. Queues reduce quality and the extended length of the development life cycle that is often generated because of non‐value adding queues makes companies “orders of magnitude” more vulnerable to changes in requirement. This economic argument...
Journal Articles
Can the aviation industry claw its way out of price‐wars and into profit?: Assessing the long term future of the airline industry
Available to Purchase
Journal:
Strategic Direction
Strategic Direction (2006) 22 (6): 6–7.
Published: 01 June 2006
... it in a condensed and easy‐to‐digest format. Rhodes and Waguespack Jr suggest that effective branding might mean that some airlines can charge more but still retain their client base. Firms should concentrate on getting those elusive softer qualities right. Pride, status, trust, environmental awareness...
Journal Articles
Companies aim to make quality count: In a land of plenty
Available to Purchase
Journal:
Strategic Direction
Strategic Direction (2004) 20 (9): 27–30.
Published: 01 September 2004
... manufacturers reveals, brickbats are as likely as bouquets even if they get things right. All of which raises interesting questions about what, precisely, is quality, and how do organizations strive to achieve it? As Kerwin reports, GM has worked hard to improve both quality and long‐term reliability...
Journal Articles
Pulp fact: South African paper mill’s TPM journey: Total productive maintenance can reduce production costs
Available to Purchase
Journal:
Strategic Direction
Strategic Direction (2003) 19 (4): 17–19.
Published: 01 May 2003
... difficulties, Enstra’s TPM journey has been successful. The strategy has resulted in increases in productivity and quality and a reduction in production costs. It also won the mill a gold award from South Africa’s National Productivity Institute. The case study highlights the requirement that all departments...
Journal Articles
Making quality count: Is “quick and easy” kaizen the answer you have been looking for?
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Journal:
Strategic Direction
Strategic Direction (2003) 19 (3): 16–19.
Published: 01 April 2003
... Type “quality programs” into any popular search engine today and in a very short space of time you would be able to find a near limitless amount of companies advertising their commitment to this particular discipline. For many, the word “quality” is closely associated with the core business...
Journal Articles
Sustaining a quality initiative
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Journal:
Strategic Direction
Strategic Direction (2002) 18 (4): 15–17.
Published: 01 May 2002
... What are the most important factors to consider when introducing a quality initiative? Should you focus upon process and people in equal measures? And how could you ensure that this program is sustained on an ongoing basis? It is widely accepted that there is more to implementing TQM than simply...
Journal Articles
Evaluating improvement programs
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Journal:
Strategic Direction
Strategic Direction (2002) 18 (3): 10–12.
Published: 01 April 2002
... While many companies continually seek to improve their organizational practices or market positions through improvement programs and quality initiatives, very few actually make the effort to evaluate the effectiveness of such measures. Despite the obvious benefits, not many organizations actively...
Journal Articles
The chip revolution at Frito‐Lay
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Journal:
Strategic Direction
Strategic Direction (2002) 18 (2): 8–10.
Published: 01 March 2002
..., california plant, where over 750 people are employed. A series of expansion programs during the 1980s and 1990s increased the automation of its production, packaging and warehouse operations. What difference has this made? Quality and efficiency has been markedly improved while the range and scale...
