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Keywords: Quality perceptions
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Journal Articles
Journal:
Strategic Direction
Strategic Direction (2012) 28 (8)
Published: 01 August 2012
...J.S. Larson © Emerald Group Publishing Limited 2012 --> Budgeting Price restraints Quality perceptions Article Type: Abstracts From: Strategic Direction, Volume 28, Issue 8 Larson J.S. and Hamilton R. Journal of Marketing Research, April 2012, Vol. 49...
