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Keywords: R&D management
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Journal Articles
Journal:
Strategic Direction
Strategic Direction (2004) 20 (9): 31–33.
Published: 01 September 2004
... the new product development practices of the time‐to‐market (TTM) generation. As a result, the introduction of new products accelerated by the end of the 1990s, eventually forced all companies to adopt these practices to remain competitive. R&D management Resource management Resource utilization...
