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Keywords: Rationality
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Journal Articles
How to optimize marketing strategy development: A potent blend of human and artificial intelligence
Available to Purchase
Journal:
Strategic Direction
Strategic Direction (2020) 36 (8): 17–19.
Published: 09 July 2020
... and places the articles in context. Findings Artificial Intelligence (AI) is enabling companies to perform many functional tasks more efficiently. Some organizations are starting to further utilize its capabilities by combining the rationality of AI with human creativity in order to optimize development...
Journal Articles
Keeping an eye on special interests: How entrepreneurship data can be skewed
Available to Purchase
Journal:
Strategic Direction
Strategic Direction (2016) 32 (4): 5–7.
Published: 11 April 2016
... format. Entrepreneurial performance Rationality Entrepreneurship policy Benchmark studies Special interests © Emerald Group Publishing Limited 2016 Emerald Group Publishing Limited Licensed re-use rights only The proportion of high-growth and innovative entrepreneurial activities...
