Keywords: Reactance
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Journal Articles
Strategic Direction (2014) 30 (8): 3–5.
Published: 08 July 2014
... and places the articles in context. Findings – The study suggests that organizational change is likely to undermine employees’ freedom, which will arouse negative affective states. The latter are likely to energize reactance – a motivational state directed to restore the threatened freedoms. Negative...

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