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1-6 of 6
Keywords: Reputation
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Journal Articles
All in the name: The relationship between innovation, sustainability and brand reputation
Available to Purchase
Journal:
Strategic Direction
Strategic Direction (2025) 41 (4): 3–4.
Published: 16 April 2025
... and places the articles in context. Findings This paper identified that innovation has an impact on sustainability ethics, which in turn has an impact on the reputation of the organization. Originality/value The briefing saves busy executives, strategists and researchers hours of reading time...
Journal Articles
Is knowledge power?: Using knowledge management to improve firm sustainability
Available to Purchase
Journal:
Strategic Direction
Strategic Direction (2023) 39 (12): 3–4.
Published: 03 November 2023
... focus of their work was to consider how sustainability can be used to drive corporate culture and reputation, through efficient use of KM. Their central consideration is that, with things like CSR becoming increasingly prevalent and important to firm success, CSR would likely be a significant moderator...
Journal Articles
Reputation management: Using big data to manage and repair organizational reputation
Available to Purchase
Journal:
Strategic Direction
Strategic Direction (2021) 37 (2): 24–25.
Published: 16 December 2020
... and places the articles in context. Findings This briefing considers how big data can be used to monitor and improve the reputation of organizations, but crucially, whether big data should ever be used. Originality/value The briefing saves busy executives, strategists and researchers hours of reading...
Journal Articles
Harnessing the power of reputation for business cooperation: Harvesting multi-industry insights from Portuguese SMEs
Available to Purchase
Journal:
Strategic Direction
Strategic Direction (2020) 36 (12): 5–7.
Published: 29 October 2020
... and places the articles in context. Findings This case study paper concentrates on why small and medium-sized enterprises (SMEs) enter into collaborative partnerships, and how reputation impacts how they choose partners to work with. To understand the dynamics of cooperation agreements, managers...
Journal Articles
CEO as a brand: managing the key dimensions
Available to Purchase
Journal:
Strategic Direction
Strategic Direction (2016) 32 (5): 34–37.
Published: 09 May 2016
... is likewise linked with CEO reputation and is the final dimension in the branding mix. Its measurement is based on a wide range of criteria, which include key financial-performance and market-performance indicators. High-performing CEOs are additionally adept at: providing the drive and energy which...
Journal Articles
Journal:
Strategic Direction
Strategic Direction (2010) 26 (6)
Published: 20 April 2010
..., Finance, Government,Recession, Reputation, Retail trade, Retailing, Senior management, Surveys,Trust, Trust, United Kingdom © Emerald Group Publishing Limited 2010 --> Economic depression Finance Government Recession Reputation Retail trade Retailing Senior management Surveys Trust...
