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Keywords: Reputation captial
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Journal Articles
Journal:
Strategic Direction
Strategic Direction (2017) 33 (11): 10–12.
Published: 13 November 2017
... easily being able to secure investment or enable it to improve the bottom line from pricing increases. © Emerald Publishing Limited 2017 Emerald Publishing Limited Licensed re-use rights only Corporate strategy Corporate reputation Reputation captial Second, there is a social...
