Keywords: Reputation management
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Journal Articles
Strategic Direction (2026) 42 (4): 19–22.
Published: 16 June 2026
... substance risks turning CSR into little more than a marketing exercise. This notion of reputation management taking priority is corroborated in research conducted by Awashreh (2026) . In this study, critical discourse analysis was combined with thematic coding to scrutinize data from 30 documents...
Journal Articles
Strategic Direction (2021) 37 (2): 24–25.
Published: 16 December 2020
... time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format. Reference Westermann , A. and Forthmann , J. (2020), “ Social listening: a potential game changer in reputation management How big data analysis can contribute...
Journal Articles
Strategic Direction (2016) 32 (11): 1–3.
Published: 08 November 2016
... it in a condensed and easy-to-digest format. Social marketing Facebook Corporate communications Social media Reputation management The year 2016 will in part be remembered, like all years divisible by four since 1896, by the Olympic spectacle that emanated for the first time from Brazil’s most famous...

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