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Keywords: Resource alignment
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Journal Articles
Sustaining sustainability: Strategies for maximizing environmental innovation
Available to Purchase
Journal:
Strategic Direction
Strategic Direction (2018) 34 (7): 17–19.
Published: 09 July 2018
..., something which may not immediately be realized by firms. In many cases, the first step towards improved environmental performance has to be a different relationship with supply chain partners to improve resource alignment, which culturally and even contractually may prove the most difficult step. Yet...
