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Keywords: Retailer strategy
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Journal Articles
Journal:
Strategic Direction
Strategic Direction (2023) 39 (6): 26–28.
Published: 16 May 2023
.... In their empirical work, Quinones et al. four technological retail strategies firms can use to optimize their resources. These lie in the areas of branded performance excellence, boosted consumer experience, contactless purchase experiences, and optimal operational strategies. Technology Purchase...
