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Keywords: Retailer strategy
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Journal Articles
Technological developments and retailer strategies: The developments of the Covid-19 pandemic
Available to Purchase
Journal:
Strategic Direction
Strategic Direction (2023) 39 (6): 26–28.
Published: 16 May 2023
... competitive prices. These four retail strategies are by no means meant to be used in isolation, and a firm will find the best combination of technology and consumer experience is to use several of these strategies concurrently. Many of the technologies for each of these strategies can be used in multiple...
