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Keywords: Retro-branding
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Journal Articles
Journal:
Strategic Direction
Strategic Direction (2015) 31 (11): 40–42.
Published: 12 October 2015
... Mystery Retro-branding Delve into current business literature and it is almost impossible to escape assertions about the importance of such as leadership, globalization and sustainability. Certain other words and phrases appear with similar frequency. Innovation can claim to be the daddy...
