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Keywords: Return on marketing outlay
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Journal Articles
Marketing by numbers: How Pizza Hut Korea evaluates promotional spending
Available to Purchase
Journal:
Strategic Direction
Strategic Direction (2013) 29 (2): 24–26.
Published: 11 January 2013
... assumptions and estimates rather than precise data. However, it does provide a workable basis that might be even more accurate if data from a longer period of time is used and monitored accordingly. © Emerald Group Publishing Limited 2013 Marketing strategy Return on marketing outlay...
