..., the flamboyant and outspoken CEO of Ryanair, the Irish low‐cost airline. The article recognizes that whilst O’Leary is often mistrusted in his homeland, in the US he is consistently recognized as a business genius. References Hirschkorn , J. (2003), “ Flight path ”, Accountancy Magazine , Vol...

... is the impact of low‐budget airlines. © MCB UP Limited 2003 Airlines Cost reduction Competitive advantage Delta Airlines SkyEurope Ryanair The cornerstone of Delta’s offensive might be the establishment of the company’s own low‐cost airline, built around an extension of Delta Express...