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Keywords: Ryanair
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Journal Articles
Journal:
Strategic Direction
Strategic Direction (2004) 20 (4): 4–6.
Published: 01 April 2004
... run airlines. Whilst Ryanair has become something of a paragon of operating efficiency, in no way does O’Leary intend to take his foot off the gas. Management Today reports how the airline plans to expand its capacity by up to 60 percent over the next 18 months. But how exactly has...
Journal Articles
Journal:
Strategic Direction
Strategic Direction (2003) 19 (5): 29–32.
Published: 01 June 2003
...‐budget airlines. © MCB UP Limited 2003 Airlines Cost reduction Competitive advantage Delta Airlines SkyEurope Ryanair British Airways used to describe itself as the world’s favorite airline. This was a simple and effective slogan, not least because it was picked up occasionally...
