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Keywords: SERVQUAL
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Journal Articles
Journal:
Strategic Direction
Strategic Direction (2025) 41 (11): 20–22.
Published: 27 October 2025
... and places the articles in context. Findings Strong customer service can be a distinction between firms in highly competitive industries, influence customer repurchase behavior, and increase customer loyalty. In the article by 2025 ), the author builds a comprehensive analysis of the original SERVQUAL...
