... orientation Customer relations Customer retention Economic depression Sales force We all know that when someone trots out the old saying “the customer is king” they are trying to convince us – if any convincing were necessary – that businesses rely on customers and that without them there would...

... Sales force So if you think your brand really is right for the music festival environment, how do you set up an effective experiential marketing campaign? According to Hugh Robertson and Rob Wilson, the first thing you must clarify are some commercial objectives that must be measurable as well...

...A. Scott © Emerald Group Publishing Limited 2006 --> Market segmentation Marketing departments Marketing strategy Sales force Strategic alignment Factiva reshapes marketing for better lead generation Scott A. Journal of Organizational Excellence, Spring...