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1-6 of 6
Keywords: Search engines
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Journal Articles
Journal:
Strategic Direction
Strategic Direction (2010) 26 (4): 7–10.
Published: 23 March 2010
... comments and places the articles in context. Findings It is early days for our understanding of the impact of search engines on businesses and marketing. Strong brands will remain so, whatever the adverse effects of search engines; some will doubtless grow over the years because...
Journal Articles
Journal:
Strategic Direction
Strategic Direction (2009) 25 (9)
Published: 21 August 2009
...A. Walmsley © Emerald Group Publishing Limited 2009 --> Google Marketing Search engines Strategy Article Type: Abstracts From: Strategic Direction, Volume 25, Issue 9 Walmsley A. Marketing (UK), 18 March 2009, Start page: 13, No. of pages: 1...
Journal Articles
Journal:
Strategic Direction
Strategic Direction (2008) 24 (3)
Published: 15 February 2008
... © Emerald Group Publishing Limited 2008 --> Communications technology Corporate strategy Internet marketing Search engines Inside the Googleplex The Economist, 1-7 September 2007, Vol. 384 No. 8544, Start page: 52, No. of pages: 3 Purpose...
Journal Articles
Journal:
Strategic Direction
Strategic Direction (2007) 23 (8): 25–27.
Published: 26 June 2007
... and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy‐to‐digest format. © Emerald Group Publishing Limited 2007 Search engines Working practices Information science and documentation Cognition Chaos...
Journal Articles
Journal:
Strategic Direction
Strategic Direction (2007) 23 (4)
Published: 27 March 2007
... --> Business development Integration Search engines Strategic management Purpose – By using the internet search engine Google™ as the primary example, this article illustrates: (1) that some high-growth expectations are unsustainable over the short and medium term; and (2) that dependency on single...
Journal Articles
Journal:
Strategic Direction
Strategic Direction (2006) 22 (10)
Published: 01 October 2006
... © Emerald Group Publishing Limited 2006 --> Business development Computer software Corporate strategy Search engines Google The Economist, 13-19 May 2006, Vol. 379 No. 8477, Start Page: 83, No. of pages: 3 Purpose – To spotlight the changing...
