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Journal Articles

Your mission is to turn spies into special agents (how UK brands have experienced hacking security breaches as a form of consumer espionage)

Journal: Strategic Direction
Strategic Direction (2011) 28 (1)
https://doi.org/10.1108/sd.2012.05628aaa.009
Published: 30 December 2011
... © Emerald Group Publishing Limited 2011 --> Brand management Data security Marketing management Marketing models Marketing philosophy Marketing planning Marketing strategy Marketing theory Organizations Security products Social media Social networks Strategic marketing...
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Journal Articles

Where security feeds value (how information security can improve profitability)

L. Kelly
Journal: Strategic Direction
Strategic Direction (2010) 26 (11)
https://doi.org/10.1108/sd.2010.05626kad.007
Published: 19 October 2010
...L. Kelly Computer crime Computer networks Data security Security products United Kingdom Article Type: Abstracts From: Strategic Direction, Volume 26, Issue 11 Kelly L.   Stevens T.   Trevett M.   PowleyD.   Halliday C. Croft M. and Alldrick M. Computer...
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