... research and case studies. Findings Business analytics (BA) can help firms better select and prioritize project work they undertake. Data generated through analytics permits awareness of changes in the operating environment and can be used to inform sensemaking and alongside intuition to enhance...

... might arise if an incumbent leader has a myopic view and refuses to question the status quo. Decision making Sensemaking Strategy Organization learning Unlearning Strategic learning model Given that a basic objective of a commercial organization is to outperform its rivals, many...

... Publishing Limited 2014 Managers Strategy Sensemaking Social representations Strategy lens How do managers make sense of strategy? Good question but it is a pity that attempts to answer it tend to result in more queries than firm conclusions, not to mention a certain amount of residual...