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Keywords: Service design,
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Journal Articles
Better banking business: Shifting focus onto customers as a method of gaining competitive advantage in the banking industry
Available to Purchase
Journal:
Strategic Direction
Strategic Direction (2025) 41 (3): 23–24.
Published: 19 March 2025
... and places the articles in context. Findings Service design is key to financial institutions being able to pivot toward providing superior customer service and reclaiming some of the lost trust and customer loyalty experienced since 2007–08. Originality/value The briefing saves busy executives...
