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Keywords: Service excellence
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Journal Articles
Audi’s pursuit of excellence : Powering past the competition
Available to Purchase
Journal:
Strategic Direction
Strategic Direction (2003) 19 (10): 4–6.
Published: 01 November 2003
... on the service excellence issue. The article focuses on three main questions: “does size matter?”; “are the better organizations more productive?” and “are the better organizations more profitable?” The Suffes piece from the Gallup Management Journal presents a very well‐written case study on Audi...
