Keywords: Service innovation
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Journal Articles
Journal Articles
Strategic Direction (2020) 36 (2): 10–12.
Published: 10 January 2020
... – this is the approach taken by academics who have to question everything that is often misunderstood by practitioners. As an example of academics asking the important questions when it comes to IT and R&D, we have two authors Kitsios and Kamariotou (2019) and their article “Service innovation process...
Journal Articles
Strategic Direction (2015) 31 (9): 21–24.
Published: 10 August 2015
... by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format. This review is based on “Trend spotting and service innovation” by Andreassen et al. (2015) . The authors describe eight consumer trends that will have a strong influence...
Journal Articles
Journal Articles
Strategic Direction (2012) 28 (10): 15–17.
Published: 14 September 2012
... of the tale? That, while service innovation offers the potential for substantially improving performance, both for profit and non‐profit organizations, performance gains are often obstructed by users' unwillingness to accept and use available systems. It is a worry that needs to be addressed as businesses...

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