... or marketing mix activities compared to developing, for example, service orientation. Overall, it is clear that a holistic marketing strategy will benefit tech rollouts of services in developing markets such as Indonesia, with one or two main focuses on areas such as service orientation. However...

... in terms of controlling the amount of direct competition. Achieving the ideal balance also helps guard against the loss of valuable know-how that can occur when outside companies are used excessively. Several other factors are critical as firms strive to become more service-oriented and increase its...