... their running costs and investing less in people and equipment. Just as well then that meeting customer needs is a key factor in driving these Italian manufacturers towards servitization. Evidence suggests such strategies additionally enable firms to: Manufacturing Service provision Servitization...

... of what value means from both manufacturer and customer perspectives. Assimilation of these views enables a dual-perspective of value to materialize. This is essential if co-creation is to be a viable choice. Involving customers in value creation seems a smart move. Benchmarking service provision...