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Keywords: Service quality
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Journal Articles
Strategic Direction (2026) 42 (2): 12–14.
Published: 24 February 2026
... and places the articles in context. Findings The study finds that pursuing efficiency and service quality simultaneously may reduce profitability, and that this effect depends on a firm’s strategic orientation. Originality/value The briefing saves busy executives, strategists, and researchers hours...
Journal Articles
Strategic Direction (2025) 41 (11): 20–22.
Published: 27 October 2025
... model and the models that have emerged since, finding how firms can best use service quality gap models to fit their needs in changing market conditions, environments, and technological landscapes. While the SERVQUAL model provided a foundation for service quality gap models that has not yet shaken...
Journal Articles
Strategic Direction (2024) 40 (11): 29–30.
Published: 25 November 2024
..., but not at the expense of the experience of customers who will typically need answers quickly and effectively. No one reaches out to an insurance company unless they are experiencing their own personal crisis. This review is based on “Technology and service quality: achieving insurance industry customer...
Journal Articles
Strategic Direction (2024) 40 (8): 6–7.
Published: 24 September 2024
... Service quality After-sales services The business environment is riddled with competition between organizations to gain an edge over each other. To do this, many businesses employ a range of strategies and techniques in an effort to set themselves apart from their competition. This is all...
Journal Articles
Strategic Direction (2024) 40 (1): 18–20.
Published: 02 January 2024
... and places the articles in context. Findings This paper demonstrates that in the hotel sector service quality is an essential component for sustainable performance. Originality/value The briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best...
Journal Articles
Strategic Direction (2018) 34 (5): 19–21.
Published: 14 May 2018
... 2018 Emerald Publishing Limited Licensed re-use rights only Customer loyalty Customer satisfaction Service quality Marketing mix Service orientation In the 1980s, the UK’s prime minister Margaret Thatcher caused controversy by stating that there was “no such thing as society...
Journal Articles
Strategic Direction (2016) 32 (11): 19–21.
Published: 08 November 2016
...). In this setting, service quality is taken as indicative of corporate ability. Businesses that strive to provide superior quality can help reinforce the positive associations about the firm that a customer holds. Interaction with customers is crucial to increasing belief in superior service. Companies should...
Journal Articles
Strategic Direction (2014) 30 (3): 13–15.
Published: 04 February 2014
... strategy Service quality Customers are often satisfied with a service or product when it falls short of the value or quality they can find from another firm which is in the same business. On the face of it that might sound, to fall back on a currently over-used word, counter-intuitive. However...
Journal Articles
Journal Articles
Strategic Direction (2003) 19 (4): 26–28.
Published: 01 May 2003
... are taken very seriously, with each complaint used as a learning lesson. Problems and mistake are publicized internally as much as possible. Service quality Singapore Airlines Customer requirements Training Motivation Airlines Singapore Airlines (SIA) is consistently recognized...
Journal Articles
Strategic Direction (2002) 18 (2): 12–14.
Published: 01 March 2002
.... 319 ‐ 335 . Value chain Health care Hospitals Service quality Ensuring customers are satisfied by delivering “value” poses a number of challenges dependent not only on the product or service offered but also on the type of customer served. Who are your customers and what...
Journal Articles
Strategic Direction (2002) 18 (2): 4–5.
Published: 01 March 2002
... already determined the strong correlation between employee and customer satisfaction. Cau’s plan built on this, seeing people development as the route to customer satisfaction. Quality programmes Service quality Organizational change Forte Hotel Group Hotels A sum of £10 million...
Journal Articles
Strategic Direction (2002) 18 (1): 12–13.
Published: 01 February 2002
..., Christian organization with a strong social slant, pricing and promotional strategies are restricted, which limits the scope for compensatory action. Reference Pun , K. and Ho , K. (2001), “ Identification of service quality attributes for restaurant operations: a Hong Kong case...

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