Keywords: Service quality
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Journal Articles
Strategic Direction (2026) 42 (2): 12–14.
Published: 24 February 2026
... and places the articles in context. Findings The study finds that pursuing efficiency and service quality simultaneously may reduce profitability, and that this effect depends on a firm’s strategic orientation. Originality/value The briefing saves busy executives, strategists, and researchers hours...
Journal Articles
Strategic Direction (2025) 41 (11): 20–22.
Published: 27 October 2025
... model and the models that have emerged since, finding how firms can best use service quality gap models to fit their needs in changing market conditions, environments, and technological landscapes. While the SERVQUAL model provided a foundation for service quality gap models that has not yet shaken...
Journal Articles
Strategic Direction (2024) 40 (11): 29–30.
Published: 25 November 2024
..., but not at the expense of the experience of customers who will typically need answers quickly and effectively. No one reaches out to an insurance company unless they are experiencing their own personal crisis. This review is based on “Technology and service quality: achieving insurance industry customer...
Journal Articles
Strategic Direction (2024) 40 (8): 6–7.
Published: 24 September 2024
.... and Adil , M. (2024), “ After-sales service and brand reputation: a case of kitchen appliance industry ”, International Journal of Quality and Service Sciences , Vol. 16 No. 3 , pp. 413 - 431 , doi: 10.1108/IJQSS-08-2023-0115 . Purchase intention Brand reputation Brand image Service...
Journal Articles
Strategic Direction (2024) 40 (1): 18–20.
Published: 02 January 2024
... and places the articles in context. Findings This paper demonstrates that in the hotel sector service quality is an essential component for sustainable performance. Originality/value The briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best...
Journal Articles
Journal Articles
Strategic Direction (2016) 32 (11): 19–21.
Published: 08 November 2016
...). In this setting, service quality is taken as indicative of corporate ability. Businesses that strive to provide superior quality can help reinforce the positive associations about the firm that a customer holds. Interaction with customers is crucial to increasing belief in superior service. Companies should...
Journal Articles
Journal Articles
Journal Articles
Strategic Direction (2003) 19 (4): 26–28.
Published: 01 May 2003
... are taken very seriously, with each complaint used as a learning lesson. Problems and mistake are publicized internally as much as possible. Service quality Singapore Airlines Customer requirements Training Motivation Airlines Singapore Airlines (SIA) is consistently recognized...
Journal Articles
Strategic Direction (2002) 18 (2): 4–5.
Published: 01 March 2002
... already determined the strong correlation between employee and customer satisfaction. Cau’s plan built on this, seeing people development as the route to customer satisfaction. Quality programmes Service quality Organizational change Forte Hotel Group Hotels A sum of £10 million...
Journal Articles
Strategic Direction (2002) 18 (2): 12–14.
Published: 01 March 2002
.... 319 ‐ 335 . Value chain Health care Hospitals Service quality Ensuring customers are satisfied by delivering “value” poses a number of challenges dependent not only on the product or service offered but also on the type of customer served. Who are your customers and what...
Journal Articles
Strategic Direction (2002) 18 (1): 12–13.
Published: 01 February 2002
..., Christian organization with a strong social slant, pricing and promotional strategies are restricted, which limits the scope for compensatory action. Reference Pun , K. and Ho , K. (2001), “ Identification of service quality attributes for restaurant operations: a Hong Kong case...

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