... and places the articles in context. Findings This paper demonstrated the impact that servitization can have on the profitability of businesses within an internationalization context. Originality/value The briefing saves busy executives, strategists and researchers hours of reading time by selecting...

... and places the articles in context. Findings Manufacturing firms transitioning from product to more service-oriented offerings have scope to enhance value creation for their customers by following an appropriate pathway toward servitization. Digital technologies play a critical part in enabling...

... and digitalization, a firm can optimize their entry and reap rewards without considerable hazard. CRM Servitization Business Digitalization When it comes to achieving internationalization, businesses encountering foreign markets must carefully consider how they enter them. For business success...

... by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format. © Emerald Publishing Limited 2021 Emerald Publishing Limited Licensed re-use rights only The use of servitization and digitalization are therefore crucial components of any...

... that servitization enables. Originality/value The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format. © Emerald Publishing Limited 2019 Emerald Publishing Limited...

... and presenting it in a condensed and easy-to-digest format. © Emerald Publishing Limited 2017 Emerald Publishing Limited Licensed re-use rights only Servitization Resource-based view Solution business Strategic capability Where do solutions come from? Unlike the question about babies...