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Keywords: SkyEurope
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Journal Articles
Journal:
Strategic Direction
Strategic Direction (2003) 19 (5): 29–32.
Published: 01 June 2003
...‐budget airlines. © MCB UP Limited 2003 Airlines Cost reduction Competitive advantage Delta Airlines SkyEurope Ryanair British Airways used to describe itself as the world’s favorite airline. This was a simple and effective slogan, not least because it was picked up occasionally...
