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Keywords: Small, medium and micro enterprises
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Journal Articles
Journal:
Strategic Direction
Strategic Direction (2022) 38 (4): 24–26.
Published: 03 February 2022
... and places the articles in context. Findings The authors investigate antecedents of marketing innovation in small, medium and micro enterprises (SMMEs). They found CEO cognitive trust to be negatively associated with marketing innovation, and government support to have a positive impact. Originality...
