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Keywords: Small data
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Journal Articles
Journal:
Strategic Direction
Strategic Direction (2019) 35 (9): 11–12.
Published: 26 July 2019
... and places the articles in context. Findings Small data can net huge gains for organizations attempting to boost competitive advantage, or find a strategic pathway not yet discovered. Originality/value The briefing saves busy executives, strategists and researchers hours of reading time by selecting...
