Keywords: Small firms
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Journal Articles
Strategic Direction (2019) 35 (3): 31–33.
Published: 12 February 2019
... of a “global niche strategy.” The focal points include the need for first-class products, excellent customer relationships, and firm control over processes. No company can receive too many reminders that these are essential elements for success. Decision making Italy Manufacturing Small firms...
Journal Articles
Strategic Direction (2019) 35 (2): 30–31.
Published: 14 December 2018
... and places the articles in context. Findings Small firms are beset by issues not faced by larger players in the market. Looking at innovative practices is key to securing competitive advantage. Originality/value The briefing saves busy executives, strategists and researchers hours of reading time...
Journal Articles
Journal Articles
Strategic Direction (2012) 28 (2)
Published: 13 January 2012
...S. Prashantham © Emerald Group Publishing Limited 2012 --> Multinationals Partnering Small firms Start-ups Strategy Article Type: Abstracts From: Strategic Direction, Volume 28, Issue 2 Prashantham S. Ivey Business Journal, 2011, p. 1...
Journal Articles
Strategic Direction (2004) 20 (1): 13–15.
Published: 01 January 2004
..., as was the picking and packing of the goods and delivery to the shipper. © Emerald Group Publishing Limited 2004 Internet Electronic commerce Business‐to‐business Small firms Trading partners When people in Michigan had hard‐wearing outdoor clothing on their shopping list, it’s a good bet...
Journal Articles
Strategic Direction (2002) 18 (3): 10–12.
Published: 01 April 2002
... for software firms and small companies in general. © MCB UP Limited 2002 Benchmarking Small firms Quality Monitoring Implementation Australia Using the key performance indicators methodology While many companies continually seek to improve their organizational practices or market...

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