Keywords: Small to medium‐sized enterprises
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Journal Articles
Strategic Direction (2015) 31 (1): 24–26.
Published: 12 January 2015
... the use of social practice theory in researching entrepreneurial marketing. Findings – Entrepreneurship and marketing have a lot in common – especially in small firms (small to medium-sized enterprises [SMEs]). When there’s nobody with a dedicated marketing role, then people all over...
Journal Articles
Strategic Direction (2015) 31 (1): 18–20.
Published: 12 January 2015
... Purpose – The purpose of this paper is to find out if the approach to strategy-making taken by small to medium-sized enterprises (SMEs) affects their performance. Design/methodology/approach – This paper reports findings from a longitudinal study of small Austrian manufacturing firms...
Journal Articles
Journal Articles
Journal Articles
Strategic Direction (2012) 28 (10): 34–38.
Published: 14 September 2012
... Corporate social responsibility Small to mediumsized enterprises Environment Waste disposal Recycling Business ethics There's a popular belief that following a corporate social responsibility (CSR) strategy is something that only benefits large companies – and that only large companies can afford...
Journal Articles
Strategic Direction (2012) 28 (8)
Published: 01 August 2012
...B. Hagen © Emerald Group Publishing Limited 2012 --> International strategy Small to medium-sized enterprises Strategic types Article Type: Abstracts From: Strategic Direction, Volume 28, Issue 8 Hagen B. , Zucchella A. , Cerchiello P. and De Giovanni N...
Journal Articles
Strategic Direction (2012) 28 (3): 20–23.
Published: 10 February 2012
... Electronic commerce Small to mediumsized enterprises China There are some schools of thought that say that, far from the commonly accepted definition and recognition of intelligence, there are as many as nine different types of intelligence exhibited by humans. Competing with straightforward...
Journal Articles
Journal Articles
Strategic Direction (2011) 27 (5): 15–17.
Published: 19 April 2011
.... Joining a network for the first time demands new ways of thinking that involves developing a “give and take” mentality and a recognition that equity resides in relationships as well as products. © Emerald Group Publishing Limited 2011 Networking Small to mediumsized enterprises...
Journal Articles
Strategic Direction (2010) 26 (11): 5–7.
Published: 19 October 2010
... assessment of the social media market, and group analyses of the SMB social media market, enterprise social media market and future social media market. Management development Social groups Business formation Small to mediumsized enterprises Venture capital Synergy might not be a word...
Journal Articles
Strategic Direction (2010) 26 (4): 14–17.
Published: 23 March 2010
... Limited 2010 Entrepreneurialism Business development Professional ethics Small to mediumsized enterprises Before the Second World War intervened and the face of many things changed for the people of England, their national Summer sport of cricket was heavily structured to reflect...
Journal Articles
Strategic Direction (2010) 26 (2): 20–23.
Published: 19 January 2010
.... At the very least, there is some debate as to how best address the question of outsourcing R&D, and whether it will benefit a business or simply present more problems than it is worth. Innovation Research and development Strategic Management Hospitality management Small to mediumsized...
Journal Articles
Strategic Direction (2009) 25 (9)
Published: 21 August 2009
...R. Le Pla Le Pla R. Journal: NZ Business (New Zealand), March 2009, Vol. 23 No. 2, Start page: 28, No. of pages: 4 © Emerald Group Publishing Limited 2009 --> Cost analysis Cost reduction Managerial strategy Owner-managers Small to medium-sized enterprises...
Journal Articles
Strategic Direction (2009) 25 (9): 12–15.
Published: 21 August 2009
... and easy‐to‐digest format. © Emerald Group Publishing Limited 2009 Corporate social responsibility United States of America United Kingdom Small to mediumsized enterprises Stakeholder analysis Many writers are fond of quoting Malcolm Gladwell's (2000) book, The Tipping...
Journal Articles
Strategic Direction (2009) 25 (7): 29–31.
Published: 22 May 2009
... Springboard in 2008 (www.shellspringboard.org). The same study has also revealed that the UK may be in a relatively strong position to take advantage of this growing need for low carbon innovation. It highlights that many UK companies in this sector, especially small to medium sized enterprises (SMEs...
Journal Articles
Strategic Direction (2009) 25 (3)
Published: 13 February 2009
...R. Le Pla © Emerald Group Publishing Limited 2009 --> Management development Management effectiveness Skills Small to medium-sized enterprises Sport Article Type: Abstracts From: Strategic Direction, Volume 25, Issue 3 Le Pla R. NZ Business, October...
Journal Articles
Strategic Direction (2008) 24 (10)
Published: 19 September 2008
... © Emerald Group Publishing Limited 2008 --> Electronic commerce Internet Marketing strategy Small to medium-sized enterprises Trust Article Type: Abstracts From: Strategic Direction, Volume 24, Issue 10 Bland V. NZ Business, May 2008, Vol. 22 No. 4, Start page...
Journal Articles
Strategic Direction (2008) 24 (9)
Published: 22 August 2008
...J. Willman © Emerald Group Publishing Limited 2008 --> Business performance Corporate strategy Financial performance Small to medium-sized enterprises Article Type: Abstracts From: Strategic Direction, Volume 24, Issue 9 Willman J. Financial Times, 7...
Journal Articles
Strategic Direction (2008) 24 (8)
Published: 20 June 2008
... © Emerald Group Publishing Limited 2008 --> Human resource management Leadership Management activities Management styles Management techniques Small to medium-sized enterprises Article Type: Abstracts From: Strategic Direction, Volume 24, Issue 8. Le Pla R...
Journal Articles
Strategic Direction (2008) 24 (7)
Published: 23 May 2008
... levels, focuses on small- to medium-sized enterprises (SME), conducts a brief review of skill-based, technical and organizational theories, states that testing of these theories has usually involved large firms, and observes that SME cannot usually afford ICT solutions, and that ICT solutions do...

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