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Journal Articles
Journal:
Strategic Direction
Strategic Direction (2002) 18 (2): 14–17.
Published: 01 March 2002
.... In parallel with Ford, DaimlerChrysler was one of the top performing auto companies in the 1990s – renowned for its mini vans and smart marketing. However, lack of internal communication, costly building projects and lavish product upgrades took their toll: customers refused to pay more and in 2000...
