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Keywords: Social commerce
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Journal Articles
The social factor: Using surface credibility in social commerce to predict and improve sales
Available to Purchase
Journal:
Strategic Direction
Strategic Direction (2021) 37 (3): 24–25.
Published: 23 February 2021
... of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format. Reference Attar , R.W. , Shanmugam , M. and Hajli , N. (2020), “ Investigating the antecedents of e-commerce satisfaction in social commerce context...
