... and places the articles in context. Findings Firms can use social listening and analytics tools to gain in-depth insights from the huge volume of data that customers post on social media and other online platforms. This will enable them to build closer relations with customers and segment them...

... time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format. © Emerald Publishing Limited 2020 Emerald Publishing Limited Licensed re-use rights only Reputation Reputation management Social listening Automated content...