... and places the articles in context. Findings This paper identifies how social media marketing can influence electronic word-of-mouth, and thus impact the brand awareness and image of tourist destinations. Originality/value The briefing saves busy executives, strategists and researchers hours...

... and places the articles in context. Findings This paper identified that social media can play a significant role in employer branding and can be used to improve talent management strategies. Originality/value The briefing saves busy executives, strategists and researchers hours of reading time...

... and places the articles in context. Findings This paper made the business case for using social media as a knowledge tool within the idea generation phase to improve innovation outcomes. Originality/value The briefing saves busy executives, strategists and researchers hours of reading time...

... and places the articles in context. Findings The findings suggest that women microentrepreneurs’ transition to online business was supported by specific social media strategies. Originality/value The briefing saves busy executives, strategists, and researchers hours of reading time by selecting only...

... and places the articles in context. Findings Controversial industries such as the oil and gas industry can benefit from dialogic communication on social media if done with nuance, and an updated framework. Originality/value The briefing saves busy executives, strategists and researchers hours...

... and places the articles in context. Findings The study finds that AI-driven social media helps rural entrepreneurs generate more income by using targeted content, automated interactions, and reaching wider markets. Originality/value The briefing saves busy executives, strategists, and researchers...

... and places the articles in context. Findings This paper identified that there are firm level characteristics such as firm size that impact biodiversity disclosure via social media. Originality/value The briefing saves busy executives, strategists and researchers hours of reading time by selecting...

... and places the articles in context. Findings Football clubs are ideally positioned to exploit commercial opportunities enabled by social media platforms. By providing content relevant to each individual platform, they can engage with different fan cohorts, increase the number of followers and generate...

... and places the articles in context. Findings The rise of de-influencing has made significant ripples in the social media landscape, the relationship between consumer and brand, and the perception of traditional influencers. By challenging traditional influencer marketing processes of excessive...

... on reputation: a moderating role of social media” by Abdullah Abdulaziz-al-Humaidan, published in Social Responsibility Journal. Innovation Sustainability Social media Reputation In recent years as technology has advanced and allowed stakeholders access to information on organizations...

... their product and service quality is up to standard based on their reviews. Managers should also respond and follow up on consumer feedback, which will garner customer loyalty and better brand reputation. Regulatory bodies should ensure they utilize machine learning to review social media content...

...: evidence from the cosmetics industry in Singapore ”, Journal of Asia Business Studies , Vol. ahead-of-print No. ahead-of-print , doi: 10.1108/JABS-04-2023-0138 . Many times it can be a function of trial and error. Luckily, TikTok and other forms of social media are designed in a way that makes...

... and places the articles in context. Findings Kuwait is looking to transition from its current position in the global economy into a forward-thinking hub of trade and commerce. To do this Kuwait is relying on a social media campaign to get the population on board. Originality/value The briefing saves...

... and places the articles in context. Findings Universities and other HEIs around the world have become reliant on social media and other forms of digital marketing to attract students in an increasingly competitive environment. This is typified by the experience of Spanish HEIs following the end...

... of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format. © Emerald Publishing Limited 2023 Emerald Publishing Limited Licensed re-use rights only Social media Consumer attitudes Employee advocacy Parasocial...

... and places the articles in context. Findings Social media advertising must engage with consumers, validate their sense of control, and avoid evoking negative emotions. Originality/value The briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very...

... and places the articles in context. Findings This paper demonstrated that social media platforms play a critical role in brand management and ensuring the long term sustainability of organizations. Originality/value The briefing saves busy executives, strategists and researchers hours of reading time...

... and places the articles in context. Findings This paper demonstrated that social media presence can impact the financial performance of an organization positively. Originality/value The briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best...

... Social media Digitalization Immigrant entrepreneurship Boundary blurring Digital ethnic performance Digital ethnicity affordances Reference Evansluong , Q. , Grip , L. and Karayianni , E. (2023), “ Digital ethnicity affordances: from a liability to an asset in immigrant...

... and places the articles in context. Findings Firms can use social listening and analytics tools to gain in-depth insights from the huge volume of data that customers post on social media and other online platforms. This will enable them to build closer relations with customers and segment them...