... entrepreneurs to gather market intelligence from social networking sites and online communities to assess the opportunity. In their research, Ma et al. (2025) first seek to understand how entrepreneurs use social media marketing. Second, they evaluate how social media resources influences...

... and places the articles in context. Findings The paper examines how value co-creation provides the mechanism through which social media marketing impacts brand equity and customer engagement in healthcare services. Originality/value The briefing saves busy executives, strategists, and researchers...

... by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format. © Emerald Publishing Limited 2023 Emerald Publishing Limited Licensed re-use rights only SMEs Entrepreneurship Social media marketing Social media agility Small...

... and places the articles in context. Findings New ventures striving to become established could seek to explore the potential offered by social media. Developing social media marketing capabilities (SMC) can facilitate closer engagement with customers and better understanding of their needs and concerns...

... by a small community of women entrepreneurs in the United Arab Emirates (UAE) for microbusinesses, the author is able to present some timely and relevant research on social media marketing that should have learning points for organizations for years to come. The key research questions for the author were...

... time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format. © Emerald Publishing Limited 2018 Emerald Publishing Limited Licensed re-use rights only Message strategy Consumer engagement Social media marketing Social...

.... Originality/value The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy‐to digest format. © Emerald Group Publishing Limited 2012 Social media marketing Advertising...