... comments and places the articles in context. Findings Any business that dismissed social networking as irrelevant has probably already suffered as a result. In today's competitive economy, the virtual world is as important, if not more important than the physical world. When Rheingold defined...

... comments and places the articles in context. Findings The internet, and particularly social networking, has turned traditional marketing on its head. Customer conversations and interactive relationships with sellers have rendered many marketing practices obsolete. Organizations need...

...: the case of Subway attracting new franchisees in France ”, International Journal of Retail & Distribution Management , Vol. 39 No. 6 , pp. 434 ‐ 54 . Competitive advantage Competitive strategy France Franchises Social networking Web 2.0 Various sources are also available...

... impartial comments and places the articles in context. Findings Recent years have brought a massive growth in the social networking phenomenon. So much so that a seemingly ever‐increasing number of people now consider a regular fix of Facebook or Twitter to be a key part of their daily routine...