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Keywords: Social values
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Journal Articles
Strategic Direction (2013) 29 (9): 28–30.
Published: 16 August 2013
... only the very best, most pertinent information and presenting it in a condensed and easy‐to digest format. © Emerald Group Publishing Limited 2013 IKEA International retailing Brand management Staff attitudes National cultures Social values Brand identity Sense‐making Sense...
Journal Articles
Strategic Direction (2007) 23 (6): 39–41.
Published: 24 April 2007
... of ING DIRECT USA. Originality/value The paper provides an outline of an alternative banking system © Emerald Group Publishing Limited 2007 Banking Savings Social values Financial services The simple answer is yes. We did a lot of market research back in the early...
Journal Articles
Strategic Direction (2005) 21 (7): 24–28.
Published: 01 July 2005
... should be reciprocal as, unlike children in the old adage, stakeholders should always be seen and heard. Maintaining regular dialogue helps to: © Emerald Group Publishing Limited 2005 Social responsibility Stakeholder analysis Social values Trust Enhanced reputation: bearing...

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