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Keywords: Society
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Journal Articles
Journal Articles
Strategic Direction (2012) 28 (3): 17–19.
Published: 10 February 2012
... Group Publishing Limited 2012 Business development Society Corporate social responsibility Japan Business has a knack of coming up with clever idioms and jargon – triple bottom line, crowd sourcing, greenewal, glocal, guerrilla marketing and so forth. Customers referred...
Journal Articles
Journal Articles
Strategic Direction (2010) 26 (11): 32–34.
Published: 19 October 2010
... on Yakult Honsha Co. Ltd, are finding innovative ways to tap into base of the pyramid (BOP) markets to increase their profit while simultaneously reducing poverty and contributing to BOP society. The article is of particular interest to managers and executives of organizations seeking to enter BOP markets...
Journal Articles
Strategic Direction (2007) 24 (1): 12–14.
Published: 28 December 2007
... Purpose Looks at the CSR efforts of a variety of organizations in order to illustrate which approaches are the most effective for both the business and wider society. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial...
Journal Articles
Strategic Direction (2007) 23 (5)
Published: 24 April 2007
... © Emerald Group Publishing Limited 2007 --> Business performance Competitive advantage Corporate strategy Social responsibility Society Strategy and society: the link between competitive advantage and corporate social responsibility Porter M.E. and Kramer M.R...

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