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Keywords: Sociopolitical forces
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Journal Articles
Testing the relative effectiveness of marketing and political strategies: A deep dive into company responses to sociopolitical forces
Available to Purchase
Journal:
Strategic Direction
Strategic Direction (2020) 36 (12): 11–13.
Published: 29 October 2020
... and places the articles in context. Findings This research paper concentrates on companies' use of political or marketing strategies in relation to sociopolitical pressures. Managing sociopolitical forces is a practice that's separate from managing other market-based forces, due to this needing...
