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Keywords: Sociopolitical management
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Journal Articles
Testing the relative effectiveness of marketing and political strategies: A deep dive into company responses to sociopolitical forces
Available to Purchase
Journal:
Strategic Direction
Strategic Direction (2020) 36 (12): 11–13.
Published: 29 October 2020
... Marketing tactics Marketing strategy Political tactics Sociopolitical management RQ1. What are the relative influences of sociopolitical versus marketplace relationships on firm political strategy? RQ2. Does such firm political strategy rely relatively more on political...
